I’m a brand strategist with 12+ years of experience fixing business problems with creativity. I’ve worked at top agencies like Leo Burnett, GREY, Publicis, and Saatchi & Saatchi, helping brands like AT&T, Canon, Hewlett Packard Enterprise, Bank of America, and a mix of fintech and CPG start-ups find their voice and show up with meaning.

I’ve launched products, repositioned legacy giants, and made complex industries feel human. Most recently, I’ve led award-winning work for Bank of America, using sport as a platform to tell real human stories and drive measurable impact.

When I’m not branding things, I’m drinking coffee, skiing, hiking up something steep, meeting new people, or deep in a YouTube spiral. I believe the best strategy is rooted in curiosity—and that the best brands make people feel something.

Got an idea? A mountain to climb? Let’s talk.