This campaign was built on a simple but powerful idea: when we empower women—in sports, business, or our communities— sparks meaningful change. Bank of America’s long partnership with the Augusta National Women’s Amateur (ANWA) gave us a unique opportunity to celebrate the incredible achievements of women amateur golfers and share their inspiring journeys to greatness. To do that, we tapped into what makes these athletes extraordinary and showed the world why they stand apart.

Through extensive research into the dynamics of women athletes—spanning social media behavior, broadcast analysis, and in-depth interviews—we uncovered a powerful insight: while these female athletes are fierce competitors on the field, they also uplift, inspire, and drive one another toward greatness. 

This blend of competition and camaraderie not only redefines what it means to be a champion but also sets a new benchmark for women’s sports and the larger community.

Beyond traditional campaign assets, we extended this idea into a custom content series featuring Diana Taurasi, 3x WNBA Champ and aspiring golfer