DICK’s Sporting Goods x The Olympics

DICK’s Sporting Goods was looking for an Olympics platform, based on their belief that “Sports Change Lives.” They wanted something own able — something that would help them stand out from the Nike’s, PUMA’s and more.

We saw this as an opportunity to make a bold statement. If sports make lives better, then sports also make better people. We pushed that strategic idea into our strategic line for this campaign “the world needs more athletes.”

This was pitch concept work that they shoulda bought.