DICK’s Sporting Goods x The Olympics

DICK’s Sporting Goods was looking for an Olympics platform, based on their belief that “Sports Change Lives.” They wanted something own able — something that would help them stand out from the Nike’s, PUMA’s and more.

We saw this as an opportunity to make a bold statement. If sports make lives better, then sports also make better people. We pushed that strategic idea into our strategic line for this campaign “the world needs more athletes.”